Bringing over a decade of knowledge, I've partnered with some of the world’s most renowned brands to craft immersive, unforgettable in-store experiences. My expertise spans product launches, activations, retail strategy, and customer journey design. I’ve played a key role in bringing concepts to life — executing high profile window displays, designing pop-up shops and engaging experience zones, as well as developing versatile furniture toolkits and optimising store layouts.

With a deep understanding of manufacturing processes, I specialise in turning visionary concepts into production-ready realities — striking a balance between bold creativity and the practicalities of budget and timeline constraints. I deliver innovative ideas that are both impactful and achievable.